Dove Hires BLM Activist as Beauty Partner, Faces Boycott

Beauty giant Dove faces a Bud Light-style boycott for partnering with controversial Black Lives Matter activist Zyanha Bryant.

Dove’s ‘Bud Light’ Style Boycott

Furious Dove followers began boycotting Dove after the soap brand hired a Black Lives Matter activist, Zyanha Bryant, notorious for destroying a white student’s life over a remark she later admitted she may have ‘misheard.’ 

Bryant is infamous for ruining the reputation of UVA student Morgan Bettinger in 2020 when she alleged she heard her threaten BLM protesters. Specifically, she claimed Bettinger said that protesters would “make good speedbumps,” according to the Daily Mail.

The BLM activist’s accusations about Bettinger threatening protesters spread like wildfire, she faced threats as people surrounded her vehicle and her name was dragged through the mud.

Even Elon Musk weighed in as outrage spread across his social media platform X.

Scores of other angry users on X, formerly known as Twitter, also vowed to stop buying Dove products in protest at the campaign, which 22 year-old Bryant has been pushing on Instagram. 

“After hearing that Dove Beauty chose Zyanha Bryant — who ruined Morgan Bettinger’s life — for their ‘fat acceptance ambassador,’ former Dove customer tossed out the last three bars of Dove products she will EVER buy,” one, Carole Thorpe, tweeted Thursday night along with a shot of the bars in her trash.

According to Dove, here’s more information about their “Beauty Partners“:

We’re are dedicated to helping the next generation of women develop a positive relationship with the way they look, helping them to raise their self-esteem and realise their full potential.

To help us do that, we seek out and work with partners who really get it. They know and work with girls and young women every day and are as passionate as we are about creating a world free from beauty-related anxieties. From local groups active in small communities to large scale global partnerships, we work together to help girls develop the confidence they need to be true to who they are, and realize their full potential. Some of our partners provide valuable expertise in developing our resources and materials, others provide the people power we need to get them seen. All of them inspire us every day. Take a look at our partners to find out more about how we are working together. Feel free to get in touch with them – they do some amazing work.

Together we’re doing whatever it takes to put a stop to beauty-related anxieties. Want to help? Explore our self-esteem toolkits and resources, and join us in the battle against low self-esteem.

Under Dove’s Self-Esteem project, they offer things like:

Under their Baby Dove, they offer:

Dove Black Birth Equity Fund Terms and Conditions

Black Birth Equity Fund – Grant Application

Dove also features:



Women Get Told


Women talk about #BeautyBias

Race-based hair discrimination starts early

Hair discrimination: The facts – Dove

Ending hair discrimination in the workplace: Dove & LinkedIn

Ending body size discrimination

Dove, USA:

Bryant did not disappear into a cave after the disgraceful and embarrassing actions against an innocent woman, instead, she wanted to become a “fat liberation” activist.

“Fat liberation is something we should all be talking about! That’s why I am partnering with Dove, to support the work of @naafaofficial , @flareforjustice in the Campaign for Size Freedom. Tell us what Fat Liberation means to you using the hashtag #sizefreedom and tagging @dove to share your story,” Bryant shared on a post at the end of August announcing the partnership.

Dove is owned by Unilever, which is a partner with the World Economic Forum. Bud Light, owned by Anheuser-Busch, is also a partner with the World Economic Forum.

Unilever brands include products like Ben & Jerry’s, Comfort, Domestor, DHellmans, Knorr, Magnum, Seventh Generation, AXE, and Vaseline, to name a few.

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