Although the menu remains unchanged, McDonald’s is gearing up for substantial alterations to their primary menu items—burgers.
Goodbye To Mickey D’s Old Burger Patties
The Golden Arches disclosed that the new burgers will encompass more than 50 adjustments.
Chris Young, McDonald’s senior director of global menu strategy, stated to the Journal, “We can do it quick, fast and safe, but it doesn’t necessarily taste great. So, we want to incorporate quality into where we’re at.” These modifications precede a forthcoming advertising campaign by the fast-food giant, promoting “our best burgers ever.”
Even McDonald’s flagship burger, the Big Mac—made of two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun—is in line for a transformation.
The Journal said the iconic item will now come with two all-beef patties prepared in smaller batches for a more consistent sear.
The renovation extends to an increased quantity of secret special sauce, coupled with lettuce, cheese, and pickles described as “fresher and meltier.”
The former sesame seed bun undergoes a metamorphosis into a buttery brioche, with sesame seeds more haphazardly dispersed for a homemade aesthetic.
Chef Chad Schafer at McDonald’s Chicago headquarters spent seven years refining the new burger patties.
Schafer compared one double cheeseburger created in the current standard manner and one prepared in the new approach. “One is hotter,” Schafer noted. “It looks meltier. Look at how my fingers sink into the bun. Smell it and you smell a big difference.”
He critiqued the old McDonald’s burger recipe as “kind of dry,” emphasizing the improved version’s moist and more appealing attributes. Initially tested in Australia, these new burger patties are anticipated to launch in the U.S. by early 2024.
The Journal reported that the West Coast and the Midwest will be the initial regions among the 13,460 McDonald’s locations to introduce the revamped burgers.
