General Mills has announced that it has boosted Vitamin D content in several of its Big G cereals to deliver 20 percent of the daily value.
General Mills Adds Vitamin D to Some Cereals
General Mills is doubling the amount of vitamin D in some of its most popular cereals.
Golden Valley-based General Mills, the top-selling cereal maker in the U.S., said Cheerios and Cinnamon Toast Crunch now carry 20% of the recommended daily value of the vitamin. That’s near the new maximum for breakfast cereal that federal regulators set earlier this year.
Kellow also filed a petition to increase Vitamin D.
The Big G Cereals’ advancement in nutrition follows approval from the U.S. Food and Drug Administration (FDA) earlier this year to increase levels of Vitamin D fortification in ready-to-eat cereal.
Additional household favorites like Honey Nut Cheerios, Lucky Charms, Cocoa Puffs, Trix, and Cookie Crisp will hit shelves with the Vitamin D update throughout the summer.
“For many people, consuming vitamin D fortified foods and exposing themselves to some sunlight are essential for maintaining a healthy vitamin D status,” according to the National Institutes of Health. Fortified milk has been a common source.
General Mills said it is the first to “broadly roll out this important nutrition upgrade” following the new standards for cereal.
Researchers have warned of a “health halo” effect, when promoting some nutritional benefits can mask nutritional negatives in a product, such as excess sugar.
General Mills says their extra vitamin D is sourced from sheep’s wool, lanolin. Lanolin, also called wool wax or wool grease, is a natural moisturizer and yellow waxy substance popular in shampoo, hair care products, and soaps, and now it’s included in your family’s cereal.
“General Mills Big G cereals have long been a leader in delivering good nutrition,” said Ricardo Fernandez, president of US Morning Foods, the breakfast division of General Mills. “We were proud to be the first major company to make whole grain the first ingredient in our Big G cereals recipes nearly 20 years ago, a commitment that stands to this day. And with the newly increased vitamin D fortification of these cereals, we’re proud to remind parents of the goodness they grew up on with Big G and how we continue to deliver nutritious options for their families today.”
According to the article “The Greasy Truth Behind Vitamin D,” here’s what they said about Lanolin:
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