Earlier this week, Kraft announced that it will launch three new Kraft Singles flavors for the first time in nearly a decade — Jalapeño, Garlic & Herb and Caramelized Onion.
Consumers Will Be The Judge Of New Cheese Flavors
Earlier this week, Kraft announced that it will launch three new Kraft Singles flavors for the first time in nearly a decade — Jalapeño, Garlic & Herb and Caramelized Onion.
The last time Kraft Singles introduced new flavors — Sharp Cheddar and Pepper Jack — was nearly 10 years ago. Its current slate also includes American Cheese, Swiss, Sharp Cheddar, and White American.
“As the top-selling sandwich cheese brand, with one in four American households having Kraft Singles in their refrigerator, fans of the iconic brand can now expand their taste buds with these new additions to the Kraft Singles portfolio,” the brand stated. It added that while you can make anything you want using the slices, it suggests trying them as a ham and cheese panini using the Caramelized Onion Singles, or a steak sandwich with the added punch of Jalapeño Singles, and even a chicken parm with the added flavors of Garlic and Herbs Singles.
But why these flavors? According to Kraft, it’s because you wanted it.
“In response to U.S. cheese consumers’ growing interest in exploring new flavors, our research identified that bold profiles like spicy (Jalapeño), garlicky (Garlic & Herb), and savory (Caramelized Onion) have the highest appeal,” a spokesperson for Kraft Heinz shared. “These additions address a current gap in the market, by transforming ordinary sandwiches into culinary delights and solidifying Kraft Singles at the forefront of American cheese innovation.”
So these new varieties add a whole new dimension of flavor to the Kraft Singles repertoire.
For example, Jalapeño Singles would be great in a chicken quesadilla or sausage, egg and cheese; Caramelized Onion Singles seem ideal for melting onto a hamburger or a grilled cheese paired with fig jam; Garlic & Herb Singles would bubble up beautifully atop chicken Parm or a frittata.
The new flavors will be available in packs of 16 slices at retailers nationwide this month, said Kraft.
The current roster of Kraft Singles includes American Cheese, Swiss and White American, Sharp Cheddar and Pepper Jack.