A federal judge refused to dismiss part of a lawsuit against the restaurant, claiming it misrepresents its food’s size.
Burger King’s Whopper – Too Small?
A U.S. judge has rejected Burger King’s bid to dismiss a lawsuit claiming that it cheated hungry customers by making its Whopper sandwich appear larger than it actually is.
U.S. District Judge Roy Altman in Miami said Burger King must defend against a claim that its depiction of Whoppers on in-store menu boards mislead reasonable customers, amounting to a breach of contract.
Customers in the proposed class action accused Burger King of portraying burgers with ingredients that “overflow over the bun,” making it appear the burgers are 35% larger and contain more than double the meat than the chain serves.
“The plaintiffs’ claims are false,” Burger King told the BBC.
Rivals McDonald’s and Wendy’s are facing a similar lawsuit in the US.
The class action lawsuit against Burger King alleged that the Whopper was made to look 35% larger, with more than double the amount of meat compared to what was actually served to customers.
It also said Burger King uses photos of the Whopper in advertisements and on its menu boards that make it look much larger than it is.
Burger King also argues it clearly states the Whopper contains a quarter pound of beef. The lawsuit is seeking $5 million for breach of contract.
Burger King, which is owned by Restaurant Brands International, says it’s not required to make burgers that look “exactly like the picture.”
This case bears a resemblance to the infamous case in which customers accused Subway’s footlong subs of not being a foot long.
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It’s half the size it was when the chain first came out.
(But isn’t that the normal AMERICAN business model????? Give the customer less and charge more for it.)
just like jars of peanut butter are half the size and charge the same old price